Teaching Media Literacy through: Consumerism Cover

Teaching Media Literacy through: Consumerism

Teaching Media Literacy through Contemporary Issues examines the media as the servant to the king of the modern world, consumerism. In view of the research that indicates young people are particularly influenced by messages promoting a consumer culture, it aims to help students understand how media messages are used to influence our decisions. Beginning with a historical overview, it explores how consumer culture and advertising techniques have developed over time. It then continues with the spotlight on contemporary issues: the influence of advertising on human emotions as a way of encouraging us to accumulate possessions; anti-consumerist arguments and their effectiveness; and the relationship between social media and e-commerce as profit-making enterprises. For each topic, students apply what they have learnt to their own media project.

Ages: 13-15 | Pages: 68 | Code: 51093 | ISBN: 9781776555833

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Dale Sutherland

Dale Sutherland has been a media studies and English teacher. She has a background in film and media, along with a passion for contemporary issues facing young people today. Now living in New Zealand’s Far North, she researches and writes full time.
Online resources5
Before you begin ...6
What is media literacy?6
Why are we exploring media?6
Who are consumers?6
What is consumerism?7
Section 1: A step back in time8
For teachers8
Information file: A timely overview17
Information file: Advertising – the early years21
Information file: Hard sell, soft sell23
Targeting women28
Information file: The motor car30
Information file: The Roaring Twenties33
Information file: Our life on television37
Rounding off: Your choice of media project39
Section 2: Why do we keep buying stuff?40
For teachers40
Information file: What do we need?43
Information file: How are we influenced by media messages?47
Making appealing advertisements with Aristotle's rhetorical triangle51
Information file: A closer look at branding52
Rounding off: Your advertising story54
Section 3: Why should we not buy stuff?55
For teachers55
Views of anti-consumerism – on film57
Views of anti-consumerism – on websites59
Rounding off: Anti-consumerist website60
Section 4: The tech revolution61
For teachers61
Information file: Social media – the ultimate data collection tool63
A closer look at e-commerce65
Rounding off: Case study presentation66
Drawing it all together: Extension activities67